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« on: February 25, 2017, 05:46:34 PM »
If you read about the rise and fall of the BSA marque you will get a good perspective of what went wrong, there was no one single cause in my own opinion it was a combination of really very bad management government changes in the law and it has to be said strikes by the ordinary working man. A brief idea in regard to the afore mentioned reasons. Bsa owned Sunbeam Ariel and Triumph so in effect it was competing with itself when you think that take any of the Japanese manufacturers of the time Honda only made Honda motorcycles Yamaha only made Yamaha bikes as did Suzuki also Kawasaki, also the management of the time relied too much on the loyalty of the British working man instead of taking on the Japanese manufacturers BSA had plenty of very good designers but the management refused to invest until it was too late. Also at that time the late fifties and maybe early sixties there were no regulations as to the size of bike you could ride you could buy a 1000cc Vincent Black Shadow stick a couple of L plates on and away you go. When the government did change the law and limited learners to 250cc until they passed their test, learners had the choice of far superior Japanese small bikes and the British small bike market was the first to collapse. In regard to Strikes the british bike market BSA and Triumph in particular also Norton were doing very well in America to the detriment at the time of Harley and Indian makers. Now in America the bike buying was seasonal you had to have all your exports in the States at the beginning of the season what happened in 1970 was all the BSA and Triumph bikes were in the docks ready go when the dockers went on strike, BSA never really recovered from that strike and the Americans turned mainly to the Japanese. It is hard to understand how a company so big and diversified as BSA could not take on and beat the Japanese in 1959 BSA was the largest motorcycle producer in the world they owned numerous other companies such as Raliegh pedal cycles they owned Daimler cars Alfred Herbet machine tools they even owned a factory not far from where I live and made Caterpillar earth moving equipment under licence from Caterpillar in the USA, that factory is still there today but it is now owned by Komatsu making their own earth moving equipment.