The choke system (?) seems to be OK and functioning ?
Remove a spark plug, (carefully) tip a teaspoon of fuel into the cylinder, replace sparkplug and lead,
and see if the starting situation improves.
(Don't spill any fuel = fire risk).
May need to be done to both cylinders to actually start and run.
If this makes no difference whatsoever, then its likely electrical.
If it runs, but briefly or really roughly, then the finer passages in the carbs need more cleaning.
Great bub pic. !
hth.