The logo on the tank clearly yells James.
That jutting forward primary case looks distinctive, but can't quite place it.
No doubt someone here will have chapter and verse on it.
Somewhere in the mid 1930s...(?)
Although if that is a front mounted magneto (or gennie), this could be a late 1920s bike (?)
Numberplate is Victorian (Australia), someone may be able to trace it.
Bike looks extremely new and shiny, and rider in his smartest too, great photo.